Why Strawberries & Cream Became Wimbledon’s Most Famous Tradition

There are few British traditions more iconic than strawberries and cream at Wimbledon.

Before the first serve is even hit on Centre Court, thousands of bowls of fresh British strawberries are already being prepared, glasses of chilled fizz are poured, and spectators settle into one of the most recognisable rituals of the British summer.

But where did this tradition actually begin, and why has it lasted for well over a century?

The Surprising History Behind Wimbledon’s Most Famous Dish

The tradition of serving strawberries and cream at Wimbledon dates back to the very first tournament in 1877.

At the time, strawberries were considered a luxury seasonal treat in Britain. Their short growing season meant they became closely associated with summer gatherings, garden parties, and elite sporting events. Cream, meanwhile, was abundant thanks to Britain’s rich dairy farming heritage, particularly in counties renowned for producing exceptional cream and butter.

Wimbledon happened to fall during peak strawberry season, making the pairing both practical and symbolic. Fresh strawberries, thick cream, sunshine, tennis whites, and a glass of something sparkling quickly became the essence of the British summer experience.

Over 100 years later, very little has changed.

Today, Wimbledon spectators still consume hundreds of thousands of British strawberries during the tournament every year, many sourced from farms in Kent and surrounding counties. The tradition has become just as important as the tennis itself.

Bringing Wimbledon Season Home

Not everyone can spend summer afternoons on Centre Court, but the atmosphere of Wimbledon can still be recreated at home.

Whether it is a garden gathering, a corporate summer event, or a thoughtful seasonal gift, classic British flavours instantly bring a sense of occasion.

That is exactly why our Luxury Afternoon Tea Hamper has become such a popular choice during the summer months.

Carefully selected to capture the feeling of a traditional British afternoon tea, it includes:

• Mrs Brides Strawberry Preserve with Champagne
• Clotted Cream Shortbreads
• Prosecco
• Enveloped Yorkshire Tea Bags

It is a celebration of everything people love about British summer entertaining — quality ingredients, elegant presentation, and timeless flavours.

Perfect for:

• Wimbledon watch parties
• Summer gifting
• Corporate thank-you gifts
• Garden gatherings
• Afternoon tea lovers
• Celebrating British produce

The Importance of Supporting British Produce

Traditions like Wimbledon remind us how closely food and culture are connected.

Behind every punnet of strawberries, every shortbread biscuit, and every spoonful of cream are British farmers, dairies, and artisan producers who continue generations of craftsmanship.

Supporting British produce is about more than taste. It helps sustain local farming communities, celebrates seasonal food, and preserves the traditions that make British food culture unique.

At Great British Trading, we are proud to work with products and producers that reflect those values, bringing together quality British food, thoughtful gifting, and seasonal experiences people genuinely enjoy sharing.

And whether you are watching match point from Centre Court or your own garden patio, a proper afternoon tea still feels like one of the best ways to celebrate the season.